Marketing and Product Experts Helping You Reach Your Peak Performance
At JL2 we work as consultants, fractional leaders, and training facilitators in the areas of marketing and product management. We understand the synergies that need to exist within product and marketing for your business to thrive. Therefore, we work in partnership with you and your organization to propose customized solutions and help you execute them. Whether for a specific project, consulting on processes, training your team, or simply looking for bringing in executive talent at a fraction of the cost, JL2 is here to help you reach your peak.
Marketing Strategy and Execution, when you need it!
Your business is moving fast. Customer acquisition and customer retention are more critical than ever before. JL2 offers a unique opportunity to harness more than 30 years of marketing expertise to vastly improve any aspect of your marketing efforts without the challenges of an on-site department.
Our Marketing Approach
Taking a fractional leadership approach to marketing ensures you gain a partner and focused resource with a strategic mindset that knows how to execute for results. Our FL delivers executive marketing experience at a fraction of the cost, giving you the ability to press the gas or hit the brakes as your business requires it, and finances can support it.
Our Marketing Expertise
From creating strategic marketing plans to developing and implementing websites with written, video, and graphic content, JL2 will plan and lead your marketing efforts in order to drive growth and increase marketshare.
Marketing Strategy and Branding
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Marketing Strategy
At JL2 we believe in a wholistic approach to marketing, that starts with a comprehensive marketing strategy. We work together with you to understand your business, brand, and goals, then design and implement a plan of attack to get you there.
Web Design
Web Design & Management
We know the impact of your website on your target customers is critically important to your business. At JL2 we help you build, support, and manage your website to keep it up to date and matching your brand, while also maximizing your Search Engine Optimization (SEO). Whether you need to build a brand new website or are managing an existing one, we are here to help.
Digital and Print Marketing
Digital Marketing
JL2 works together with you to design and launch a marketing approach that will help drive leads and increase sales in your desired markets. This can include digital advertising, content marketing, social media plans, marketing automation and more. Not only that but we provide continuous analytics to help us determine which to continue and which to slow down.
Public Relations & Advertising
Public Relations & Advertising
By working together with various media outlets, creating press releases, and multiple other approaches, we work to create a positive image and communicate your brand to the public. Through many years of focusing on PR and advertising in various industries, our connections and expertise will help broaden your reach, connect with your target customers, and drive sales.
Product Management Lifecycle Operations driving a consistent & value based approach
As our environment constantly changes, so must our business and solutions. At JL2 we will work with you to help implement a proven, needs-driven process that will help your teams quickly bring innovative products to the market. Our holistic approach to product management begins with building product strategies and ends with product closure. We focus on being diligent about customer needs, market insights, and competitive pressures when creating new products or enhancements. We teach the importance of segmentation and how to build strong value propositions to drive marketing and sales. We also work with your teams on some of the pitfalls of a product launch and what we can do to avoid them, including how to work with your development teams whether agile, waterfall, or a hybrid of both. As the business owner of your product, we encourage a keen sense of financial acumen to understand the P&L and make informed changes throughout the product's lifecycle.
Our Product Management Approach
As Product Management Operations leaders, our goal is to help you and your organization build and structure your PM team and implement the processes necessary to deliver timely and competitive products fast. We utilize our executive-level global experience in product management and training to become a partner within your business and deliver best practices with proven success to you and your team.
Our Product Expertise
Our goal at JL2 is to help you implement the practices and knowledge necessary to innovate, launch, and manage successful products through their lifecycle. We do this by providing the training, tools, and resources to help your product team function more collaboratively by eliminating ambiguity and increasing functional knowledge.
Organizational Structure
Organizational Structure and Process
Whether you are looking to build a new function or increase the productivity of your existing function, JL2 focuses on creating the most efficient product structure for your organization. We do through a detailed diagnostic process that helps us uncover the health of your business, we then work with you to implement workshops and coaching programs that drives change that will increase morale, effectiveness, and profitability.
Operations and Process
Product Culture
The role and expectations of product management are often times different from company to company. Due to this, there is confusion about roles and responsibilities, a lack of communication, relationships get damaged, and the overall product management operations suffer to bring products to market. At JL2, we work together with you to first understand your business and your needs then customize a training program that eliminates these issues and breeds successful products.
Skill Training
Leadership
Coaching and Training
Whether working with new product managers, or experience product leaders, we are experienced coaches and facilitators in areas such as product process, operations, and leadership development. We utilize a hands-on, interactive workshop style created by learning professionals for the adult learner. Not only will this workshop give you practical tools and training, but in a way that is retainable and relatable so you can put it into practice right away.
Leadership
As a product manager often times we must lead without authority. Therefore, we must lead in a way that drives people to follow us. Within JL2 we focus on working together with current and future leaders to help them drive practices into their role that may be different from other leadership coaches. We discuss the various traits that great leaders must show in particular scenarios in order to gain the trust of the team and be seen as a leader.
Our Services
Our comprehensive group of services allows us to fit with whatever your needs may be. Whether you are looking for someone to fill an executive role, consult on business opportunities, facilitate impactful workshops, or perform personalized 1-1 coaching, we are here to meet you where you are and improve the productivity of your market and product teams moving forward.
Fractional Leadership
Are you looking for a senior executive at a fraction of the cost for a fraction of the time? Get over 40 years of executive experience to help you build and grow your organization without the overhead and stress of hiring a full-time resource. At JL2 we will help lead your business in the areas of Marketing, Product Management, Organizational Change and Business Training.
Workshop Delivery
Workshop and Training delivery is something we take great pride in. With a library of different training programs designed by our team we utilize adult learning theory to build an experience where learning is retained in order to drive a change in behavior. Our programs aren't built as one-and-done approaches, we believe in a long term, reinforced approach to maximize retention.
Consulting
Our Marketing Consulting, Product Management Consulting, and Organization Change Management Consulting allows you to have a fresh set of eyes to analyze gaps within your business and then roll-up out sleeves to help fill them. Our strategic approach focuses on the big picture first and then we will help you implement the small steps to make big changes.
Coaching
Whether a senior executive or individual contributor, 1-1 coaching allows for immediate feedback and quick changes to behavior. Our focus is to understand you and your business in order to provide the coaching you need to help with things like, launching your next product, building your best team, performing your most impactful presentation, or designing your greatest marketing strategy. Our approach is collaborative and comfortable and the focus is always on you.
To learn more about how JL2 Consulting can help your marketing and product teams reach their peak, contact us below!